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Title details for Selling the Invisible by Harry Beckwith - Available

Selling the Invisible

by Harry Beckwith
Jeffrey Jones
Audiobook
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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
  • Greatness May Get You Nowhere
  • Focus Groups Don'ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees.
    • Expand title description text
    Publisher: Hachette Audio Edition: Abridged

    OverDrive Listen audiobook

    • ISBN: 9781594837159
    • File size: 46136 KB
    • Release date: January 2, 2008
    • Duration: 01:36:06

    MP3 audiobook

    • ISBN: 9781594837159
    • File size: 46197 KB
    • Release date: January 2, 2008
    • Duration: 01:36:06
    • Number of parts: 2
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    Formats

    OverDrive Listen audiobook
    MP3 audiobook

    subjects

    Business Nonfiction Sales & Marketing

    Languages

    English

    SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
  • Greatness May Get You Nowhere
  • Focus Groups Don'ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees.
    • Expand title description text
    Business Nonfiction Sales & Marketing