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Title details for Global Class by Aaron McDaniel - Available

Global Class

How the World's Fastest-Growing Companies Scale Globally by Focusing Locally

by Aaron McDaniel
Klaus Wehage
ebook
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1 of 1 copy available
Wall Street Journal Bestseller

The playbook for a new era of global business.

The business world has changed, and to stay ahead, companies must think, operate, and scale differently. Companies need to adopt a new mindset and build distributed teams with a unique set of skills to succeed in global markets. A new strategic approach and revision of the agile methodology are necessary to better balance the need to localize with the complexity that localization creates.

To date, business leaders have had to learn how to scale globally the hard way—through trial, error, and failure—since no guidebook existed to light the way . . . until now.

Enter Global Class: the playbook that teaches you how to build teams, manage a diverse international footprint, and balance cultural differences to scale globally by focusing locally. Through case studies and insights from more than 250 of the world's fastest-growing companies, Aaron McDaniel and Klaus Wehage illuminate what this new class of businesses ("Global Class Companies") do to succeed, who are the catalysts of their growth, and how they do it. From market entry to international growth, Global Class introduces a comprehensive tool kit of practical frameworks that provide a blueprint for how to build and manage a global business.

Whether your company is just starting its growth journey, already has an established international footprint, or you are a globally minded professional looking to build an international career, Global Class is the essential playbook for reaching global scale for businesses of all sizes and stages.

  • Creators

  • Publisher

  • Release date

    August 23, 2022

  • Formats

    • Kindle Book

    • OverDrive Read

      • ISBN: 9781637742198

    • EPUB ebook

      • ISBN: 9781637742198
      • File size: 4082 KB

  • Languages

    • English

  • Reviews

    • Library Journal

      Starred review from July 15, 2022

      The expansion of companies globally is often challenging due to cultural differences, local obstacles, and unforeseen risks. Mistakes are costly in terms of time and money. In this well-organized guide, entrepreneurs and start-up advisors McDaniel ("The Young Professional's Guide" series) and Wehage (co-founder and CEO, of10x Innovation Lab) explain in detail how to do business on a global playing field. They use the term interpreneur to describe key individuals who are successful at international expansions. Human resource professionals and business leaders can use this book to identify interpreneurs; their characteristics are discussed in detail, based on the authors' extensive research and interviews. Case studies focus on the successes and failures of more than 250 companies, including Airbnb, Amazon, Apple, Canva, Docusign, Flexport, Google, Slack, Zendesk, and Zoom. The 11 chapters are uniform in format: key insights appear in bold, and each chapter ends with a case study, a summary, and three reflection and action questions. VERDICT Business readers will enjoy learning more about how their favorite companies operate on a global scale. Recommended as a first purchase for all public and academic library collections.--Caroline Geck

      Copyright 2022 Library Journal, LLC Used with permission.

Formats

  • Kindle Book
  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English

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